What is Paid Social?
Paid social media is a method of targeting a specific sub-audience with advertisements and marketing messages, on social media platforms.
Social media advertising is the most efficient use of marketing resources available to any company, bar none. Not a single piece of content is wasted. Everyone that views your content is selected for their propensity to buy your product.
Standard posts to your day-to-day subscriber base have a minimal impact on sales. It’s content for people who already follow you. Paid adverts take your outreach to another level, by targeting consumers who want to buy your product, but may have never heard of you.
We’ll show you how social media advertising will fundamentally change the way you sell your products and services.
Facebook is the biggest social media platform out there, with 2.23 billion monthly active users. The largest demographic on Facebook is men aged 25 and 34 years old, making up 19% of users. Facebook is the world’s third most visited website. It’s outranked only by Google and YouTube. When people spend time online, there’s a good chance they’re spending it on Facebook.
We’re proud to be an expert-level Facebook marketing company. It’s a commercial powerhouse, enabling businesses to target individual customers across an enormous user base. Facebook’s targeting options are unsurpassed across all social platforms.
Instagram gets around 1 billion+ active users each week. Every paid social advertising campaign should include it. The demographic is evenly split between women (50.9%) and men (49.1%). 35% of users are aged between 25 and 34 years old.
When it comes to aesthetics, Instagram is way ahead of the pack. It’s the most visually dynamic social media marketing platform available. We’ll harness those benefits and make your content jump off the screen.
Instagram’s in-app shopping functionality exposes users to products and brands they love from across the globe.
Shoppers are turning to Instagram for new ideas in their droves - 200 million users visit at least one Instagram business profile daily, with half a billion people using the Stories feature every single day.
TikTok is the newest and most exciting player in the world of social media advertising. Its stratospheric rise has forced big-name brands to sit up and pay attention to the potential of the platform. 2020 was a breakout year for new subscribers, clocking in an estimated 738 million downloads.
Its outreach among teenagers is difficult to overstate. If you’re looking to target this demographic, you need a presence on TikTok.
LinkedIn has 722 million members. It’s not the largest of the social networks, but with a specific business focus, it’s an audience worth considering. It is the Facebook of the professional world, used primarily by professionals and business owners.
The demographic is highly specific. If you’re looking to target consumers with strong buying power and assertive opinions, it’s worth considering
Snapchat is a messaging app that lets users exchange pictures and videos that disappear after they're viewed.
Users take pictures and videos, add filters, lenses or other effects and share them with friends, making for a highly customisable user experience.
Several big-name global influencers cut their teeth on the platform, before striking out on their own.
The number of people using Snapchat continues to increase. As of June 2020, an average of 238 million people was using Snapchat each day. This is an increase of 35 million, or a 17% increase, year-over-year.
Pinterest isn’t everyone’s first choice when it comes to social media advertising, but it does have its advantages. It has a growing user base with a broad range of interests to target. Consumers visit Pinterest for ideas on anything from what to cook to interior design.
Over the past year, the platform gained 70 million new users - called ‘Pinners’. Pinterest ad manager allows companies to tailor marketing content to the platform’s 450 million active users. Like Instagram, Pinterest is an image-focused and highly visual platform, providing an outlet for companies with an aesthetics-driven approach to social media advertising.
Why Use Paid Social
1) It’s simple and cost-effective - Paid social media advertising is a cheap way to promote your business to millions of consumers at the click of a button
2) It complements your existing marketing campaigns – If posts aren’t having the effect that you want them to, paid social helps to maximise your reach and generate organic likes that benefit your business in multiple ways
3) Everyone uses it – 45 million people in the UK (66% of the total population), regularly use social media, with almost 79% of over-13’s using it every day,
4) It’s an enormous market – Within the UK alone, paid social spend is projected to reach £5.24bn million in 2021, and increase to £6.5bn by 2025